Solving the SSP Margin Dilemma with AdGoat’s Dynamic Margin Optimization

Every SSP leader faces the same trade‑off at auction time: raise the take rate and bids disappear, lower it and profit leaks away.

What is the right margin to apply on every bid? The answer depends on the SSP´s goal and on the bid's features.

Static Fees Fall Short

An initial answer could be to apply a fixed margin to all bids. Static, one‑size‑fits‑all margins simply cannot keep up with real‑time market shifts, so both revenue evaporates while DSP trust erodes. A fixed margin ignores auction characteristics related to the publisher, the ad and the user. The result is either overpriced bids that leave revenue on the table or undervalued bids that win seldom and disappoint DSPs. Over time this strategy hurts yields and weakens partnerships.

AdGoat’s Dynamic Margin Optimization (DMO) is an AI proprietary solution that calibrates the optimal margin for every single bid request in under five milliseconds. The model ingests more than 150 auction variables from the user and publisher to contextual signals and selects the margin that maximises your chosen objective while respecting safe minimum and maximum margin limits.

Configurable Goals and overall Margin levels

DMO lets you set specific targets per DSP, media type, publisher, or globally. You can aim for higher net revenue, higher gross revenue, or improved your win rate and you can do it without changing your current margin levels.

Proven Results

A/B tests on high‑volume SSPs show:

• +16 % win rate with the original take rate intact.
• +8.5 % net revenue uplift in 30 days.
• Up to 14 % margin expansion with no loss in win rate.

Ready to Act

Stop choosing between volume and profit. Plug AdGoat’s DMO into your bidder, keep your current margin guardrails, and watch revenue, win rate, and DSP satisfaction rise together.

Contact AdGoat today to deploy Dynamic Margin Optimization and start winning more without sacrificing margin