AdGoat Insights for SSP

Discover how Explainable AI (XAI) helps SSPs build trust with DSPs. Learn to use SHAP and LIME for transparent auction margins, boosting bid volume and revenue.

Learn how Dynamic Margin Optimization (DMO) helps SSPs impress new publishers and retain clients by boosting performance and building trust beyond static margins.

Is managing multiple SSPs still the best strategy in 2025? We analyze the impact of SPO and unified auctions on publisher revenue and operational efficiency.

Explore the risks of MFA traffic. Learn key strategies for SSPs to filter low-quality inventory, protect premium demand, and maintain advertiser trust.

Transform DSP relationships into strategic partnerships. Maximize revenue and drive growth with AdGoat's flexible Dynamic Margin Optimization solutions for SSPs.

Discover the top 20 SSPs for publishers in 2025. Our ranking helps you choose the best supply-side platform to maximize ad revenue in a post-cookie world.

Escape the volume vs. profit trade-off. See how Dynamic Margin Optimization (DMO) solves the SSP margin dilemma to boost revenue, win rate, and DSP satisfaction.

Boost your SSP's video ad revenue with AI. Learn how real-time viewability predictions transform monetization strategy and increase profitability on every impression.

A deep dive into the Ad Tech M&A mania from 2020-2025. Understand how major deals like Magnite/SpotX and Microsoft/Xandr have reshaped the SSP landscape.

The lines between DSPs and SSPs are blurring. Explore how this convergence is reshaping programmatic advertising and what it means for the future of ad tech.