Win More Auctions
Grow Your Revenue
AI Built Specifically for SSPs. Dynamic Margin Optimization that boosts win rates, net revenue and margins on every bid.
Delivering results for SSPs
Fully customizable to your strategic goals: maximize net revenue, auction win-rate, gross revenue or directly boost profitability and streamline operational efficiency
+16%
Win-Rate Lift
Increase your auction wins without compromising margins.
+14%
Margin Increase
Boost your profitability on every impression.
<5ms
Latency Impact
Seamless integration with virtually no performance overhead.
Your Results or Your Money Back
If you don’t see a clear, measurable performance uplift within three months, we offer a full refund. It's that simple. We remove the risk, so you can focus on the reward.
How Dynamic Margin Optimization Works
Our streamlined process delivers powerful results with minimal integration effort.
1. Define Your Goals
Set clear objectives per DSP and media type: Maximize Net Revenue, Gross Revenue, Win Rate, or achieve custom strategic targets.
2. Send Daily Bid Logs
Securely transmit your bidding data via CSV, BigQuery, S3, or API integration for comprehensive analysis.
3. DMO's Model Evaluates
Our AI analyzes 150+ parameters and recalibrates daily, dynamically weighting the most impactful factors.
4. Optimized Bid Returned
Receive seamless bid optimization with <5ms latency, maximizing revenue on every auction opportunity.
Expertise You Can Trust
Founded by Ex-Googlers
Our team brings deep, inside knowledge of ad exchange mechanics and auction theory from years at Google.
Google Certified & GDPR Compliant
Our technology is certified by Google, ensuring a seamless, secure, and compliant integration with your existing stack.
Google MCM Partner
Leverage our direct partnership with Google to unlock advanced monetization features and maximize your ad revenue through Google Ad Manager.
Backed by Google for Startups – AI First
AdGoat was selected as part of Google’s exclusive AI First program, recognizing top startups using artificial intelligence to solve complex problems.
Success Stories & Practical Applications
Discover how leading SSPs have successfully implemented DMO to achieve measurable results and transform their revenue optimization strategies.
Enterprise SSP Case Study: Revenue Optimization
Major Global SSP with $50M+ Monthly Revenue
Objective: Maximize net revenue while maintaining strong DSP relationships
Net Revenue Uplift
14 days
Implementation Time
5x
ROI
$5.1M+
Annual Revenue Impact
Implementation Overview
AdGoat helped this enterprise SSP significantly increase net revenue within 30 days by dynamically optimizing margins for their key DSP partners. The implementation was seamless with minimal disruption to existing operations.
Key Insights & Benefits
- Dynamic margin optimization increased bid competitiveness
- Maintained strong relationships with existing DSP partners
- Achieved results within first month of implementation
Enterprise SSP Case Study: Win Rate Enhancement
Leading European SSP with Multi-Market Presence
Objective: Boost win rate without compressing margins to strengthen partnerships
Win Rate Increase
10 days
Implementation Time
4x
ROI
+27%
DSP Relationship Score
Implementation Overview
This enterprise SSP boosted its win rate by 16% without compressing margins, leading to stronger DSP partnerships and improved market position across multiple European markets.
Key Insights & Benefits
- Improved auction competitiveness across all markets
- Enhanced DSP satisfaction and partnership strength
- Maintained profitability while increasing volume
Enterprise SSP Case Study: Margin Expansion
Top-Tier North American SSP
Objective: Expand margins while keeping win rate consistent for improved profitability
Margin Expansion
12 days
Implementation Time
4x
ROI
$3.8M+
Profit Increase
Implementation Overview
WinGoat enabled this enterprise SSP to expand margins by 14% while keeping the win rate consistent, directly improving profitability and shareholder value through intelligent bid optimization.
Key Insights & Benefits
- Optimized margin strategy without sacrificing volume
- Improved overall profitability and shareholder returns
- Data-driven approach to bid optimization
Ready to See the Uplift for Yourself?
Let our AI-powered platform drive higher margins and win rates for your SSP.
The Team Behind AdGoat
Ex-Googlers with Deep Programmatic Expertise
DMO is developed by AdGoat, a team of ex-Googlers with 10+ years of deep expertise in programmatic advertising and yield optimization. We build cutting-edge AI and Machine Learning technologies designed specifically to fuel growth, maximize revenue and deliver measurable results for SSPs.
Connect with us on LinkedIn
Follow AdGoat for industry insights and updates
Ready to win more auctions? Let's talk.
Start with a risk-free pilot and see the difference DMO can make for your business.
Contact UsGet in Touch
Have questions about AdGoat or ready to start optimizing your margins? Reach out to our team today.
Contact Us
Top Support & Performance Guarantee
Enjoy priority support, dedicated account management, and guaranteed rapid response times. With quarterly business reviews to drive your ongoing success, we're so confident you'll see measurable performance uplift within the first 90 days that we back it with a full money-back guarantee.